Deal Flow Funnels for Commercial Lenders
Most commercial lenders rely on brokers and referrals for new deals. That pipeline is hard to scale and hard to predict. We build and run a borrower acquisition funnel across LinkedIn, Google Ads, and cold outreach, with landing pages that screen every enquiry against your lending criteria before it reaches your team.
USD 11,500 for the first three months, then USD 2,000 a month to maintain it.
Why an Arranger Runs This
FG Capital Advisors structures debt for borrowers across trade finance, project finance, real estate, and acquisitions. To do that we run our own borrower acquisition funnels on Google Ads, LinkedIn, and outreach, including exact-match search campaigns and negative keyword lists that keep out unqualified and fraud-adjacent enquiries. We know what a lender-ready borrower looks like because we screen for one every day.
This service is separate from our advisory mandates. Every lead the funnel produces belongs to you. We do not pass your leads to other lenders, and we do not charge borrowers on deals that come through your funnel.
What You Get
The table below is our minimum commitment for months 1 to 3.
| Landing pages | Up to 3, one per loan product, each with a borrower intake form and conversion tracking. |
|---|---|
| Google Ads | Up to 2 search campaigns built on high-intent terms for your products, with negative keyword lists and weekly optimization. |
| 1 targeted campaign aimed at business owners, CFOs, sponsors, and introducers in your sectors, plus 8 posts a month for your company page. | |
| Cold outreach | 3 email and LinkedIn sequences, up to 2,000 new contacts a month, built from lists matched to your criteria and sent from a dedicated outreach domain. |
| Qualified lead | A borrower who completes the intake form and fits your stated product, loan size, and geography. Everything else is filtered out or flagged. |
| Reporting | A live lead log, a weekly summary, and a monthly report on spend, leads, cost per lead, and qualified opportunities by channel. |
| Timeline | Live within 4 weeks of receiving your criteria and account access. |
Price and Terms
Lender Deal Flow Funnel
Months 1 to 3, paid upfront
USD 11,500
Funnel build, launch, and three months of management across all three channels.
From month 4
USD 2,000 / month
Ongoing management, outreach, landing page updates, and reporting. Rolling monthly, cancel with 30 days' notice.
- Ad spend is separate and paid directly to LinkedIn and Google. We recommend at least USD 3,000 a month across both to generate enough volume to optimize.
- You own everything. Ad accounts, landing pages, contact lists, and lead data stay in your name if you leave.
- Scale when ready. Once you are happy with lead quality, you can raise the ad budget and outreach volume.
- Compliant outreach. Cold outreach runs from a separate domain to protect your main domain's reputation, and follows GDPR, PECR, and CAN-SPAM where they apply.
A funnel puts more qualified borrowers in front of your team. Closing them depends on your terms and how fast you respond. Lead volume and closed deals are not guaranteed.
How the First Three Months Run
Month 1
We confirm your criteria and target borrowers, get access to your ad accounts, set up the outreach domain, and build the landing pages, tracking, campaigns, and sequences. The funnel goes live by the end of week 4.
Months 2 and 3
All three channels run. Qualified leads go to your named contact as they arrive. We review lead quality with you each month and adjust targeting, keywords, and messaging.
What We Need From You
Your lending criteria, including products, loan sizes, sectors, and geographies. Access to your LinkedIn and Google Ads accounts, or approval to set them up in your name. A named contact who follows up on qualified leads within one business day.
Not Sure Yet?
Book a 20-minute fit call. We will look at your criteria and current deal sources and tell you whether this funnel is likely to work for you before you commit.
Order the Package
Complete the form below. Once you submit, we will email you the engagement letter with the wire details for the first three months. Work starts once the wire is received.
No payment is taken on this page. You pay by wire transfer after you receive the engagement letter.
